SWVA – Our Website Privacy Policy

Table of Contents

1) General
2) What We Collect
3) What We Do With The Information We Gather
4) Privacy Policy For Minors
5) Security
6) How We Use Cookies
7) Social Share Buttons
8) How To Disable Cookies
9) More Information About Cookies
10) Links To Other Websites
11) Use Of IP Address
12) Downloading From Our Website
13) Data Protection Act 1998
14) Controlling Your Personal Information
15) Unsubscribe From E-mail Communication
16) Your Acceptance of the Terms of this Privacy Policy

1) General

This privacy policy sets out how we; South Western Vehicle Auctions Ltd use and protect any information that you give South Western Vehicle Auctions Ltd when you use this website.

South Western Vehicle Auctions Ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

This policy is effective from 20th February 2014.
Darren Loveys
SWVA Company Director

2) What We Collect

We may collect the following information:

    • Name and job title
    • Contact information including email address demographic information such as postcode, preferences and interests
    • Other information relevant to customer surveys and/or offers.

3) What We Do With The Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • Newsletter Signups.
  • To process transactions.
  • The email address you provide for order processing, will only be used to send you information and updates pertaining to your order.
  • To send periodic emails.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
  • We may use the information to improve our products and services.

4) Privacy Policy For Minors

South Western Vehicle Auctions Ltd does not knowingly collect information from children.
If you are under 13, please do not provide any personal information to us.

5) Security

We are committed to protecting the security of all personally-identifiable information associated with our guests. Ensuring that your information is secure is of the utmost concern to us. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Once we receive your transmission, we will take reasonable precautions to ensure its security on our systems. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we take all reasonable steps to ensure the security of our users’ personal information and maintain their privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of such personal information.

6) How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Cookie Name: Google Analytics.
We use traffic log cookies (Google Analytics) to give us insights into how our users interact with our website and to identify what pages are being viewed. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes. To obtain these insights, Google Analytics uses a number of cookies. The information collected is anonymous and statistical. Google Analytics stores the information collected by the Cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.
How to reject or delete this Cookie http://www.google.com/intl/en/privacypolicy.html.
These cookies contain no personal info.
Google provides an opt-out plug-in for most common website browsers on http://tools.google.com/dlpage/gaoptout

7) Social Share Buttons

In addition to website analytics we use, (Google Analytics) the South Western Vehicle Auctions Ltd website, www.swva.co.uk carries embedded ‘share’ buttons to enable users of our site to easily share articles and information with their friends through popular social networks. These sites may set a Cookie when you are also logged in to their service.
If you ‘share’ SWVA.co.uk content with friends through social networks – such as Facebook and Twitter – you may be sent cookies from these websites. We don’t control the setting of these cookies, so we recommend you check the third-party websites for more information about their cookies and how to manage them.

8) How To Disable Cookies

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Each browser works in a different way: use the ‘Help’ menu in your browser to find out to change your Cookie preferences.

For information on how to do this on the browser of your mobile phone you should refer to your handset manual.

Please be aware that by disabling Cookies completely means that certain personalised features will not then be provided to that user and therefore they may not be able to make full use of all of the website’s features.
Also Note; our online bidding auction system will not function if your browser does not accept cookies. However, you can allow cookies from our website by making our site a ‘trusted website’ in your internet browser.

9) More Information About Cookies

If you wish to learn more about cookies we strongly recommend you visit, www.AboutCookies.org which offers guidance to deleting and controlling cookies, brought to you by OUT-LAW, part of international law firm Pinsent Masons.
To find out more about the legislation towards cookies please read the European Directive 2009/136/EC about users’ rights relating to electronic communication networks and services; personal data and protection of privacy; and the enforcement of consumer protection laws.

10) Links To Other Websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

11) Use Of IP Address

An IP address is a number that’s automatically assigned to your computer whenever you’re surfing the web. web servers automatically identify your computer by its IP address. On occasions, we collect IP addresses for the purposes of system administration, to analyse aggregate information, and to audit the use of our site.

12) Downloading From Our Website

Permission is given for the downloading and temporary storage of pages where indicated on such pages, for the sole purpose of individual viewing on a standalone PC or monitor. Such pages may be printed, but these may not be further reproduced, copied or transmitted in any way to those other than the initial individual user.
You may not reproduce any other part of the website including, but not limited to, the structure, overall style and program code.

13) Data Protection Act 1998

South Western Vehicle Auctions Ltd are the LIST OWNER (The Data Controller) and as such, we have a legal duty to protect any information we collect from you and we must safeguard your data and maintain security standards to prevent any unauthorised access in accordance with the Data Protection Act of 1998

For the purpose of the Data Protection Act 1998 (the Act) and as the data controller, we list our trading office as the address listed at the foot of this ‘Privacy Policy’ page.

This UK act provides that the information which we hold about you should be processed fairly and lawfully, should be accurate, relevant and not excessive, not be retained for longer than is necessary and, if applicable, be kept up to date.
For more information related to your rights can be found at the UK’s independent authority website, www.informationcommissioner.gov.uk which has been set up to uphold information rights in the public interest and also promotes openness by public bodies and data privacy for individuals.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

14) Controlling Your Personal Information

You may contact us if you choose to restrict the collection or use of your personal information, or if you request us to delete the information we have collected about you and is currently held on file. Please email us at enquiries@swva.co.uk in regards to any of the following situations.
If you have;

  • Previously agreed to us using your personal information for direct marketing purposes.
  • Signed up to one of our vehicle email newsletters.
  • If you wish access, or to be provided with a copy of your own data that we have collected online and maintain in our database.
  • If you believe that any information we are holding on you is incorrect or incomplete.
  • Contest and / or correct inaccuracies.
  • Request that your personal data be deleted.

15) Unsubscribe From E-mail Communication

Please Note: If you would like to unsubscribe from email communications with South Western Vehicle Auctions Ltd, please click on the link located at the bottom of the email we sent you and to follow the instructions.
Alternatively to unsubscribe from one of our swva mailing lists;
Please email us at: enquiries@swva.co.uk with ‘Unsubscribe’ left in the subject line and we will take you off the list you had previously subscribed to.
We will always act promptly and in accordance with any of your wishes in respect to the above points.

16) Your Acceptance of the Terms of this Privacy Policy

By using this site, you signify your assent to our SWVA ‘Privacy Policy.’ If you do not agree to our Privacy Policy, please do not use this site. South Western Vehicle Auctions Ltd may change this policy from time to time by updating and posting the changes on this page without prior notice to you, so please check this page periodically for any changes. Your continued use of this site following the posting of changes to these terms will mean you accept those changes.

These conditions of use are governed by English law and any dispute connected with this site is subject to the exclusive jurisdiction of the English courts.
South Western Vehicle Auctions Ltd may change these conditions of use from time to time. You will be bound by changes even if you do not re-visit this page to re-read this notice.

Please Note:
If you do not agree or accept the conditions of South Western Vehicle Auctions Ltd ‘Privacy Policy’ Page, you must not use this website or our services.

If you have any other queries please write to us (including full details of your request) at;
South Western Vehicle Auctions Ltd
61 Ringwood Road,
BH14 0RG
Or call us on +44 (0) 1202 745466

We may charge a small administration fee in relation to fulfilling a request for access to personal information.

Thank You For Visiting Our Site.

Available Download: SWVA Privacy Policy (PDF) PDF Icon

© South Western Vehicle Auctions Ltd
SWVA Privacy Policy – Version 1 – 20.02.2014